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ELECTRONIC ARTS

BEJEWELED QUEST

The Bejeweled Blitz Quest feature demonstrates my interest and potential in understanding and grasping game design concepts. After releasing a few features, I was able to contribute to new game-features very differently. This feature is also a good example of slightly complex mechanics disguised with a light narrative to help players grasp the concept. This feature has done well for us and our community of players have given it a lot of love. NOTE: This is only a snippet of the case study and doesn't include any business goals or strategies.

Design & UX Pillars

  • Design for discoverability

  • Create a wrapper in the game to help players use different aspects of the game with ease

  • Inform progression 

  • Celebrate win moments in varying contexts and in different degrees

  • Make it a fun, relatable experience for players 

  • Help players understand the slightly complicated mechanics - like inactive pages, progress in multiple pages etc.

Content Mapping/ Information Architecture

BBQ IA.jpg
BBQ IA.jpg

Prototype and In-Game Experience

Prototype

In-game experience

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